Tagged: user experience

Has Pokemon Go Cracked the Code on Customer Engagement?

By Sean Head, Product Marketing Manager

The reach of Pokemon Go extends beyond being just a mobile game for kids and teens. Middle-aged adults play it, Millennials play it, and based on the numbers there is a good chance that you play it too. As the digital experience that went mainstream in a few short days, Pokemon Go is by far the most addictive game being played today and the one almost everyone is talking about.

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