Tagged: Retail

Omnichannel Retail and the Omnipresent Customer

By Kevin Gavin, CMO

This was originally published on CMSWiRE, here.

Modern customer journeys are erratic. Customers research and look at products in-store and online. They ask questions in chat windows, through emails, via the phone and in person. They toggle between phones, laptops, iPads and physical stores so rapidly it could make your head spin. Continue reading