Tagged: lead generation

What the Solar Industry Can Teach You About Social Selling

This article was originally published on SocialTimes.

Marketers have heard the gospel and slurped the Kool-Aid when it comes to the virtues of word-of-mouth marketing. It’s become a well-established fact that consumers believe and trust recommendations from their friends and family over other forms of advertising, and that people are more likely to buy when referred by a friend.

But while many businesses struggle to turn recommendations into sales, the solar industry seems to have mastered the art of word-of-mouth marketing.

Demand for residential solar systems is skyrocketing, with 2014 marking the first year that more capacity was installed by homeowners than by non-residential customers.

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7 Proven Strategies to Acquire More Residential & Commercial Solar Customers

As demand for solar systems increases, solar manufacturers and installers are competing aggressively to acquire and convert new residential and commercial prospects. To find and covert the ideal solar customer — one based in the right state with the right credit, roof, rate plan and electricity expenses — providers are pursuing a variety of new and innovative customer acquisition techniques including digital marketing, retail partnerships, door-to-door sales, telemarketing and direct response campaigns.

These techniques attempt to maximize conversion rates while controlling costs. GTM Research estimates that residential solar customer acquisition cost installers Continue reading