Tagged: lead gen

What the Solar Industry Can Teach You About Social Selling

This article was originally published on SocialTimes.

Marketers have heard the gospel and slurped the Kool-Aid when it comes to the virtues of word-of-mouth marketing. It’s become a well-established fact that consumers believe and trust recommendations from their friends and family over other forms of advertising, and that people are more likely to buy when referred by a friend.

But while many businesses struggle to turn recommendations into sales, the solar industry seems to have mastered the art of word-of-mouth marketing.

Demand for residential solar systems is skyrocketing, with 2014 marking the first year that more capacity was installed by homeowners than by non-residential customers.

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Solar Sales: Phone Calls Ring In Lower Customer Acquisition Costs

It’s increasingly costly and complicated to win a new solar customer in the U.S.

Source: Vivint Solar Q4, 2014 Earning Presentation
Source: Vivint Solar Q4, 2014 Earning Presentation

According to GTM research, it costs 49 cents per watt to acquire a customer in the U.S. or about $3,000 for the typical 6-kilowatt residential rooftop. Meanwhile, a report by Lawrence Berkeley Labs estimated a cost of less than 7 cents per watt in Germany. Marketing, advertising and sales made up the majority of the cost (41 cents) while system design accounted for 8 cents per watt.

Although GTM research predicts that acquisition costs will decline as installers embrace lower-cost lead generation strategies and more efficient technology platforms, near term competition may be causing costs to increase. Continue reading

Mobile Leads

How Your Business Can Unleash High-value Web and Mobile Leads

As more consumers use smart phones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into phone leads.

According to Google, 70% of all mobile searchers have called a business directly from search ads using Adwords click-to-call ads. Research firm BIA, estimates that mobile Continue reading