By Walt Rossi, VP Business Development
I had the great opportunity to attend Oracle OpenWorld, Oracle’s annual user conference in San Francisco covering all products and solutions. Oracle’s product line now spans everything from databases, enterprise applications, middleware, hardware, cloud infrastructure, SaaS applications, enterprise services, and more. I spent my time focused on the cloud applications and in particular the Customer Experience (CX) portfolio. Oracle’s CX solutions cover the Sales, Marketing, Service, Commerce, Social, configure, price and quote (CPQ) business processes. As any customer sure knows, to have a truly positive experience with a business, it requires seamless interactions across these business processes. Customers want to feel as if they are talking to one company, as opposed to five or six different people across different departments of a company.