By Todd Marthaler, Contact Center Analytics Consultant, Calabrio
Your customers have more power than ever. With smartphone in hand, consumers expect anytime, anywhere access to your business. Whether they’re reaching out via a mobile app, your website, the phone or in person, your customers want a consistent, effortless experience every time. And if they don’t get this, consumers are more willing – and more able – than ever to switch.
By Gabrielle Targosz, Corporate Communications Specialist
If there is one time a year you can define “success” as a combination of self-diagnosed exhaustion with completely mind blowing experiences, it would be after attending Dreamforce 2016. As a first timer at Dreamforce, the must-attend tech conference of the year hosted by our partner Salesforce, I already can’t wait for this again next year. I must say, I’ve learned a lot, networked with industry gurus, saw more swag giveaways than ever before, and I’ll definitely be back next time.
By Sabine Winterkamp, Senior Director of Marketing EMEA
At times, customer service can be a tough industry to be in. An agent can potentially listen to complaints all day, while acting calm and understanding.
Big e-commerce companies, such as Amazon, have raised the bar for customer service expectations. Everyone else is playing catch-up to keep up with these expectations. And when you are a representative on the other side it can be tough to handle a positive customer service situation if you aren’t given the right tools to succeed.
We have all had the following experience: You call into a customer service line and an interactive voice response (IVR) guides you through options such as billing, customer support, or technical support by pressing numbers on a keypad. Once you’ve picked through the available options, the IVR then asks you for your name, your account number, and your social security number.
There’s no doubt the internet has completely changed the way today’s modern consumer does business with a company. Before the internet, the only way a customer was able to reach a business was to pick up their landline phone, dial a 1-800 number, and wait their turn in line for an agent to pick up. What if there was no answer, or a busy signal? The customer had to try again on another day and hope an agent would pick up then. Whether the transaction was big or small, they all came through the same channel, a telephone.
The reach of Pokemon Go extends beyond being just a mobile game for kids and teens. Middle-aged adults play it, Millennials play it, and based on the numbers there is a good chance that you play it too. As the digital experience that went mainstream in a few short days, Pokemon Go is by far the most addictive game being played today and the one almost everyone is talking about.
It’s an understatement to say the world of customer service has changed. Today’s customer, including me, wants to be able to get a response, quickly from customer service via whatever technology is convenient. Unhappy with a service? Tweet it. Questions about a product you’re thinking of buying? Web chat.
Why is customer service, bad or good, such a hot topic right now?