Tagged: call routing

Big Data

Using Big Data to Improve Call Routing in Customer Service — 2015 Software Advice IndustryView

Nowadays, call centers are using more sophisticated big data techniques to determine which agents should handle which customers based on that person’s individual preferences.

In this report, call center comparison review company, Software Advice, examined advanced call routing techniques to help businesses find opportunities to refine their own call center routing to improve customer service outcomes.

Here’s what they found: Continue reading

Why Phone Calls Are the New Mobile Conversion

This article was originally posted on No Jitter, here.

Using click to call, your business can unleash a new source of high-value Web and mobile leads.

As more consumers use smartphones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into high-value phone leads. Several factors are fueling the mobile click-to-call trend. Continue reading