Tagged: brand loyalty

Customer Journeys Have a Starting Point, But Not an Ending Point

By Mayur Anadkat, VP Product Marketing

Netflix users, don’t you love when you sign on to your account and see a list of suggested shows to watch?

For me, the shows are always right in line with what I enjoy watching. After several years as a Netflix account holder, it’s safe to say that Netflix knows me, and I’m a loyal customer. Continue reading

Empathy, Empowerment, Enthusiasm: Delivering Experiences That Matter

When you think of a situation where you have been involved in a great customer experience, one, if not all, of these words will be used to describe it: Empathy, empowerment, enthusiasm. Did you feel like the call center agent truly understood your current situation? Were your expectations exceeded by how much the agent was aware of your past interactions or appreciation for your customer loyalty? Was your agent very interested in your needs? These characteristics are what makes a customer experience memorable and meaningful.

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Survey Says: Great Customer Service Equals Brand Advocacy

By Katie Bromley, Director Corporate Communications

33% of consumers* said that “receiving great customer service” is a reason they would advocate for a brand. 34% will advocate for “love of the brand.” Also, 62% said free delivery would motivate them to buy a product online. I’m a fan of great customer service, and free, so yes, count me in those numbers as well.

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Time to Start Thinking of Customer Service as a Business Driver in 2017

By Kevin Gavin, CMO

This article was originally published on VMBlog, here.

Video Customer Service Turns Mainstream

As the modern customer increasingly feels empowered to communicate with brands via various channels like phone calls, texts, social media and more, the rise in video communication will become more mainstream. Just as social media brought on a new way to communicate with consumers, video will be a powerful tool to ease pain points in an easy and efficient manner. In 2017, more businesses will move to adopt video as the new normal in customer service or risk getting left behind. Continue reading