By Mayur Anadkat, VP of Product Marketing
There’s no doubt the internet has completely changed the way today’s modern consumer does business with a company. Before the internet, the only way a customer was able to reach a business was to pick up their landline phone, dial a 1-800 number, and wait their turn in line for an agent to pick up. What if there was no answer, or a busy signal? The customer had to try again on another day and hope an agent would pick up then. Whether the transaction was big or small, they all came through the same channel, a telephone.